Plus Pack

• Implementation and global roll-out across separate country entities.
• Seamless system integration with internal platforms, including Configure Price Quote, Product Information Management and Output Management Systems.

PLUS PACK is a leading provider of circular and innovative food packaging solutions, specializing in recyclable and resource-efficient packaging for the food industry. With a strong commitment to circular economy principles, the company focuses on reducing environmental impact while delivering high-quality and functional packaging solutions that meet the evolving needs of customers and regulatory standards. 

PLUS PACK, a global leader in circular packaging solutions, partnered with DYNACAP to embark on a comprehensive commercial and digital journey to streamline operations across their entire commercial business. The journey began with an in-depth Commercial Excellence assessment, addressing people, processes, and tools to identify opportunities and set the foundation for the transformation and prioritization hereof. This assessment informed the phased approach, starting with Salesforce’s Sales Cloud to optimize sales operations globally and establish a scalable commercial framework. Building on this, we implemented Account Engagement (formerly Pardot) to align sales and marketing efforts followed by Commerce Cloud in 2024 to elevate their e-commerce capabilities. Currently (2025), we are rolling out Service Cloud to transform customer support. This phased, strategic approach reflects PLUS PACK's commitment to driving innovation and building a fully integrated digital ecosystem.

• Seamless Integration Across Functions: Unifying sales, marketing, e-commerce, and customer service to create a more connected and efficient operation.
• Optimized Workflows: Reducing manual processes and increasing automation to enhance productivity and scalability.
• Enhanced Digital Capabilities: Implementing cutting-edge tools to deliver seamless and personalized customer experiences across all touchpoints.
• Future-Ready E-Commerce: Elevating the online sales platform to meet evolving customer expectations and drive digital growth.
• Strategic Digitization Roadmap: Establishing a clear, phased approach to balance immediate transformation needs with long-term innovation and expansion.

PLUS PACK’s digital transformation began with the implementation of Salesforce Sales Cloud, creating a strong foundation for their sales processes with improved visibility and scalability. Building on this success, we conducted a comprehensive digital assessment to identify and prioritize their next steps. This led to the implementation of Account Engagement to automate marketing workflows and enhance sales-marketing alignment. In 2024, we rolled out Commerce Cloud, delivering a robust e-commerce platform that transformed their online sales capabilities. Currently, we are implementing Service Cloud to streamline customer support, optimize case management, and provide a unified view of customer interactions. Each phase of the journey has built on the previous, ensuring a sustainable and cohesive digital transformation.

PLUS PACK has achieved significant milestones through this end-to-end digitization effort, including:

• Fully integrated operations across sales, marketing, e-commerce, and customer service.
• Streamlined and automated workflows, reducing manual efforts and driving efficiency.
• Improved collaboration and data visibility across departments, enhancing decision-making.
• A robust e-commerce platform that delivers seamless online customer experiences and drives new revenue streams.
• A clear, actionable roadmap for digitization, enabling long-term growth and innovation.
• Ongoing transformation of customer support processes, improving service levels and satisfaction.