Webinar: Customer-first architecture: Why great architecture starts with the customer
Most organizations say they’re customer-centric, yet their architectures still tell a different story.
Join our free live webinar to explore how DYNACAP helps organizations design architectures that truly serve the customer journey. Discover why being customer-first requires more than connected systems - and how our ENGAGE practice accelerates this shift by turning journeys into actionable architecture that drives real outcomes.
Note: The webinar link will be sent directly to registrants before the webinar.
Date:
November 12, 2025 10:00 - 11:15
Location
DYNACAP.com/events
Expect
Design architecture that puts the customer at the center.
Most enterprises operate with the best of intentions - yet end up optimizing systems instead of experiences. The result? Seamless processes on paper, but frustration in practice.
In this session, we’ll explore how to close that gap with the customer-first architecture approach. You’ll discover how customer journeys can become the foundation of your design principles, guiding decisions that connect technology, processes, and people around real outcomes.
Expect to walk away knowing how to frame journeys, identify the moments that shape loyalty, and architect experiences that earn trust and scale with your business.
Agenda
NB: The webinar link will be sent directly to registrants before the webinar.
1. Welcome & introduction to DYNACAP
A short introduction to who we are, what we do - and how we help ambitious companies scale with clarity and speed.
2. When clean systems deliver messy experiences
Explore why organizations that call themselves customer-centric still create disconnected journeys - and what causes systems to fail the people they serve.
3. Shifting how we architect
See how a customer-first architecture approach transforms customer journeys into actionable design principles that align teams and technology.
4. Enabling the shift
Discover how the DYNACAP ENGAGE service line connects business intent with system execution - turning strategy into scalable, experience-driven outcomes.
5. Q&A and next steps
An open discussion on how to get started with a customer-first approach and what to consider when shifting from system-centric to experience-centric design.
Sign up
We're excited to spend time with you at this webinar and bring you into the world of customer-first architecture and DYNACAP ENGAGE.
Arune Blaziunaite
Arune is a Senior Manager at DYNACAP and a leading expert in customer-first Salesforce architecture. With nearly a decade of experience and a proven record across 25+ projects, she specializes in designing Salesforce solutions that not only streamline operations but transform how customers experience a brand.
Her approach goes beyond systems and data - focusing on people, journeys, and the moments that shape trust and loyalty. Drawing on deep expertise across Sales, Service, B2B Commerce, and Experience Cloud, Arune helps organizations break down silos and architect around the customer journey itself.
At the webinar, she brings her perspective as the lead of ENGAGE at DYNACAP, our approach to uncover the gaps between customer expectations and business processes, and aligning architecture with what matters most: the customer.
Contact us
Louise Helt
Head of Marketing & Business Development
lh@dynacap.com
Please contact Louise for more information about the event.