Webinar: How to prepare your organization and Salesforce for AI
Is your organization ready to turn AI potential into real value inside Salesforce?
In this webinar you will learn what needs to be in place before AI can create lasting business impact. Together with Petur Mortensen from WSA, we will explore the foundations that help AI move from ambition to practice. This includes data, processes, governance, legal considerations, and business ownership, based on real learnings from a complex Salesforce organization.
Note: The webinar link will be sent directly to registrants before the webinar.
Date:
August 27th, 2026 10:00 - 11:00
Location
DYNACAP.com/events
Expect
A practical and honest session on what often determines whether AI scales or stalls in an organization. You will hear how WSA approached AI readiness inside Salesforce, what foundations had to be strengthened first, and what other leaders can learn from their journey.
Expect real examples, reflections, and guidance on how to create the clarity, structure, and ownership needed to make AI initiatives work in practice.
Agenda
NB: The webinar link will be sent directly to registrants before the webinar.
1. Welcome & introduction to DYNACAP & WSA
A short introduction to the speakers, who we are, what we do, and the partnership behind this webinar.
2. Getting started on AI initiatives
We will set the scene for why many organizations are exploring AI, where the opportunities often begin, and what questions leaders should ask before moving from interest to action.
3. The pre-requisites for implementing AI
A practical look at what needs to be in place before AI can create value, including data quality, process clarity, governance, legal considerations, ownership, and alignment across the business.
4. Where is WSA today on the AI journey?
Petur will share where WSA currently stands, what has already been explored or implemented, and what they have learned from working with AI readiness in a complex Salesforce environment.
5. The visionary AI journey on WSA
A forward-looking perspective on how WSA sees AI developing across Salesforce and the wider organization, including the opportunities, ambitions, and foundations needed to scale successfully.
6. DYNACAP conclusion
DYNACAP will summarize the key takeaways and connect WSA’s learnings to broader AI readiness themes for organizations preparing Salesforce for AI.
7. Q&A and next steps
We will close with time for questions and guidance on how participants can begin assessing their own organization’s readiness for AI.
Sign up
We're excited to spend time with you at this webinar and bring you into the world of Agentforce and AI.
Speakers
Petur Mortensen
Petur Mortensen is Senior Manager and Team Lead for CRM Service & AI at WSA, where he helps shape how Salesforce, service processes, and AI can create real business value across a complex global organization.
With extensive experience in CRM strategy, product ownership, adoption, and digital transformation, Petur brings a practical perspective on what it takes to move AI from ambition to execution. His experience spans Salesforce roadmap ownership across 45+ affiliates, governance, rollout, and business alignment.
Luis Torres
Luis Torres Mesonero is Director at DYNACAP and a commercial excellence expert with extensive hands-on experience leading complex Salesforce transformations across Sales, Service, Experience, Revenue Cloud, CPQ, and integrations.
With 8+ years of Salesforce implementation experience, 15+ projects, and certifications in Agentforce and Salesforce AI, Luis brings a practical perspective on how organizations can prepare their Salesforce foundation, data, processes, and governance to turn AI ambition into real business value.
Contact us
Louise Helt
Head of Marketing & Communication
lh@dynacap.com
Please contact Louise for more information about the event.