Leading digital transformation in construction & building supplies
Together with Troldtekt, we are hosting an exclusive industry day bringing together senior leaders from the Danish construction and building supplies sector – including wholesalers, tool specialists, and large-format retailers.
The day is designed as a high-level strategic forum focused on digital transformation and what it means for businesses in the industry today.
Date:
August 26th, 2026 11:30 - 15:00
Expect
A focused industry session on how Salesforce can support digital transformation across the Danish construction and building supplies sector. You will hear perspectives on how companies in the industry can strengthen core commercial processes, improve customer engagement, and create a more connected setup across Sales and Service.
Expect strategic reflections, practical examples, and peer discussion on the shared challenges and opportunities shaping the sector – from digitalizing complex business processes to building stronger customer relationships in a changing market.
Agenda
Arrival & lunch
Arrive, settle in, and join an informal lunch before the session begins.
Welcome & introduction to DYNACAP & Salesforce
A short introduction to DYNACAP, Salesforce, and the purpose of the industry session.
The digital transformation landscape in construction & building supplies
We will set the scene for key market trends, challenges, and opportunities shaping the industry.
Customer case: Lessons learned from scaling a project-driven business
Troldtekt will share how Salesforce has supported commercial development, project sales, international growth, and stronger collaboration across markets, including key learnings from the journey.
Roundtable: Key focus areas and priorities for the sector
An open peer discussion on the most important challenges, opportunities, and priorities for the coming years.
Closing remarks & networking
We will close with key takeaways, informal networking, and continued conversation with peers, DYNACAP, and Salesforce.
Request seat
Request your seat for a focused leadership session on how Salesforce can support stronger sales, service, and customer processes.
Ole Villumsen
Ole is Head of Denmark Sales at Troldtekt, where he leads the Danish sales organization and works with commercial development in a project-driven business.
In his presentation, Ole will share how Troldtekt has used Salesforce to support commercial development, strengthen project sales, improve pipeline management, and enable better collaboration across countries, markets, and teams.
Claes Jørgensen
Claes Jørgensen is a Named Account Executive at Salesforce, where he specializes in the Commercial Business Unit segment, working with mid-sized Danish companies to create more value from Salesforce and strengthen their commercial setup.
With this experience, Claes brings a practical perspective on digital transformation, customer management, and how companies can scale more structured ways of working across sales and service.
Simon Selchau
Simon Selchau is Senior Manager at DYNACAP, where he leads Salesforce CRM implementation projects from design and planning to rollout and adoption.
With experience from 35+ implementation projects, including CRM-enabled project selling in the construction industry, Simon brings a hands-on perspective on how companies can improve pipeline visibility, bid management, and cross-functional ways of working across sales and service.
Any questions?
Louise Helt
Head of Marketing & Communication
lh@dynacap.com
Please feel free to contact me if you have any questions, need practical details, or would like more information about the event.